Product Analyst

London, Gray’s Inn Road / Remote (Hybrid)
Competitive + benefits
06 Jan 2022
16 Jan 2022
Contract Type
Full Time

Why you should join us…

As ITV begins the process of rolling out a new centralised Data and Insight Strategy, it has been identified that a 12 month role is required in Interactive to support the transition and to ensure that key BAU tasks and insight activities are maintained in line with the Interactive strategic goals for ITV Win, including encouraging long-term SMS users to move to engage Online.

The role entails…

The Product Analyst key focus is to drive continuous improvements through data and insight within the Product delivery team. The roles will work with the new central Data Group to ensure that the correct level of resource support is maintained where required. This will focus the ongoing insight support for the ITV Win website suite of products and features, as well as ongoing support for, and insight following, SMS marketing activities. A key component of this role will be to drive collaboration between the teams.

We are looking for a Product Analyst to support ITV’s rollout of a new centralised data and insight strategy, to ensure that key BAU tasks and insight activities are maintained in line with the Interactive strategic goals for ITV Win, including encouraging long-term SMS users to move to engage Online.

Key responsibilities:

  • Lead the analysis of our product set in terms of how our customers are interacting with the offering as a whole & with specific features.
  • Provide recommendations on what features & functionality should be prioritised next based on user data.
  • Develop processes and identify tools to test & monitor product performance. Support new product and feature launches by owning customer KPIs to measure launch success and ongoing growth strategies.
  • Tell stories through analysis and insights - deep dive into data & metrics to understand what’s driving trends, and then be comfortable presenting this data in digestible outputs (e.g. dashboard development using visualisation tools e.g. Tableau) to senior internal stakeholders.
  • The role will interface with the Data Strategy leads and identify what projects need supporting each financial quarter based upon value cases. It will be the responsibility of this role to identify, build and submit these value cases. Then the value cases help to determine support and projects worked on by the Data team. The role will also make prioritising decisions on behalf of Interactive where needed, based on pre-agreed levels of support from the Data and Insight teams.
  • This will lead to the creation of an ongoing  process between Interactive and Data and Insight.
  • Create/Embed self-serve analytics and dashboarding solutions (Tableau, Google Analytics) to meet the Strategic  objectives.

To be considered for this opportunity you will need to demonstrate the following skills:

Minimum role criteria:

  • Extensive experience working in the data analytics industry, preferably with extensive digital exposure in an e-commerce direct to consumer (BTC) business
  • Experience working with AWS, GCP, Google Analytics & Tableau
  • Extensive experience analysing large datasets on a Datalake or EDW using SQL
  • Extensive experience in the creation & implementation of Tableau dashboards
  • Experience building ETL pipelines (e.g. Matillion)

ITV strongly encourages applications for this role from candidates with a disability and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you have a disability, we’ll guarantee you’ll get to the next stage* (minimum criteria above)

The Key role criteria is as follows:

  • Proven track record of using data to drive direct to consumer relationships & business value
  • Proven track record of collaborative delivery within a large organisation
  • Strong communication skills with the ability to tell commercially relevant stories with data to support & guide business strategy
  • Knowledge of digital data tracking technologies

We're happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require anything.

Closing Date: Sunday 16th January

We want to be the most flexible employer in Media. We offer smart working and we will support you and provide you the right environment and work/ life balance.

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Similar jobs

Similar jobs