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Head of Advisory BD & Marketing

London, United Kingdom
Competitive + benefits
Closing date
19 Apr 2024

Job Details

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine - ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The Head of Advisory BD and Marketing is a key senior role within MSC’s Go to Market team. You will be responsible for BD & marketing across the national Advisory stream in the UK. You’ll work closely with the Advisory Exec, the Clients & Markets Operations Group Chair and the Head of Go to Market to ensure the Go to Market plan supports the Clients & Markets priorities, the stream’s strategic vision and the five-year growth plan. You will play an important role in achieving stronger alignment between sector, regional and national Advisory activity ensuring a multi-disciplinary approach in accordance with the Advisory strategy and you will work closely with fellow Heads of Marketing within Streams, Sectors and Regions.

The role is a national role and there may be a need to travel to offices throughout the UK.

You’ll also:

  • Understand changing market dynamics and how they impact the advisory stream’s plans. Identify and drive client issues, market opportunities, growth strategies and channels to market for advisory which support the firm’s growth ambitions and improve ROI.
  • Support the advisory stream’s emerging strategic offerings by developing a commercial Go to Market approach for these
  • Use data-based decision making. Embrace and lead on use of data and insights including CMS, client care, KAM and market research. In collaboration with the Data Innovation and Technical Operations groups, actively use market insight and pipeline data to inform business decisions and track performance.
  • Maintain a ‘helicopter view’ across all of advisory nationally and facilitate joining the dots between business areas. Make decisions on marketing and BD resource and delivery in advisory.
  • Identify key targets for the national advisory stream and ensure that GTM plans have focused messaging built in to reach and effectively connect with key targets.
  • Commercially review the advisory stream’s pipeline to ensure Go to Market efforts support this.
  • Support key pursuits and bids through effective targeting, positioning and messaging.
  • Turn the advisory stream’s business objectives into a robust, commercial and effective national Go to Market strategy to help the firm achieve its goals. Collaborate with peers in streams, sectors and regions and the Head of Go to Market to align common issues and activity and lead and drive centralised, integrated marketing campaigns.
  • Drive quality throughout all advisory-based Go to Market activity.
  • Undertake regular detailed analysis and report clearly on ROI on all marketing and BD activity including traffic, MQLs, conversion rates and pipeline growth.
  • Take the lead on overall advisory budgeting and monitor monthly finance Adaptive reports, working closely with the Head of Go to Market.
  • Support client care and KAM accounts from an advisory perspective.
  • Maintain up-to-date knowledge on competition, marketing and communications issues, trends and long-term implications for BDO within the market.
  • Work with the Head of Go to Market to support MSC reporting requirements including reporting value-add activity back to the firm.
  • Provide strong and inspirational leadership and line management to the MSC advisory team with a focus on supporting the firm’s growth strategy and alignment of resources and budgets to key focus areas.
  • Proactively recruit, retain, develop and engage talent across the MSC Advisory team and wider MSC in line with our people proposition.
  • Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others.
  • Build strong relationships and work collaboratively with a variety of stakeholders across advisory and beyond to ensure there is buy in and understanding about future marketing campaigns.

You’ll be someone with:

  • Strong BD and marketing experience, including leading teams to successfully deliver integrated BD and marketing strategies and understands the dynamics of the professional services market.
  • Commercially astuteness who can deliver commercial impact with purpose against all activities.
  • A deep understanding of the market and client challenges within the advisory space.
  • The ability to juggle long-term thinking with short-term ROI.
  • A proven ability to influence and build collaborative relationships with others in a dynamic environment, including the ability to ‘bring others on the journey’.
  • Excellent communication skills and gravitas with senior stakeholders.
  • The creativeness to lead a high-performing, results-driven team.
  • The ability to drive everyday innovation, shares new ideas and concepts and supports new ways of working.
  • Resilience and the ability to lead through change.
  • The ability to demonstrate agility in delivering complex plans across a matrix structure.

You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.

Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.





When the most ambitious, entrepreneurial, and high-growth businesses need accountancy advice, they turn to BDO. The work our Audit team does is essential, not just to BDO, but to the whole economy. Working across a variety of sectors, we verify the accuracy of our entrepreneurial businesses’ financial statements for stakeholders, including shareholders, governments, tax authorities, banks, and customers, ensuring the stability and authenticity of the financial market.

We’re as dedicated to helping our people succeed as we are our entrepreneurial businesses. We encourage an independent and entrepreneurial approach to everything our people do. You'll be supported to apply your style of working and use your initiative to solve problems in a way that achieves optimum outcomes and complements the team's abilities.

Flexibility is fundamental to the future of our operation and it’s a future we’re looking forward to. As we evolve to new ways of working, finding the balance of work and life – prioritising client results while learning lessons and finding advantages from disruptions. Our teams are dynamic and diverse by design. We see the value in everybody's unique experience and expertise – finding strength where they overlap and innovation where they differ.

As you’d expect we offer a competitive salary and first-class benefits package, but our people tell us it's the autonomy, variety and collaboration that really draws them in to build a career with us. We're offering you the opportunity to build on your skills and make your mark by making key decisions and delivering a real impact for entrepreneurial businesses.

Company info
55 Baker Street

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